Measurekit Review
A server-side tracking tool specialised in recovering iOS attribution data lost to Apple's App Tracking Transparency framework.
Overview
Measurekit occupies a unique niche in the server-side tracking landscape: it focuses specifically on recovering attribution data lost to Apple's App Tracking Transparency (ATT) framework. Since iOS 14.5, app marketers have lost visibility into a significant portion of their user acquisition data, and Measurekit aims to fill that gap.
The platform uses server-side tracking methods to capture conversion and attribution data that the ATT framework blocks on the client side. By processing events server-side and matching them probabilistically, Measurekit recovers attribution signals that help ad platforms optimise campaigns more effectively.
While niche, Measurekit addresses a real and painful problem for mobile app marketers and businesses with significant iOS traffic.
Key Features
iOS Attribution Recovery
Recover conversion data blocked by Apple's ATT framework using server-side methods.
Server-Side Event Tracking
Track events from your server for both web and app contexts.
Probabilistic Matching
Match conversions to ad interactions using probabilistic models when deterministic matching isn't possible.
Multi-Channel Attribution
Attribute conversions across multiple channels even with limited device-level data.
Ad Platform Integration
Send recovered attribution data to Google, Meta, TikTok, and other ad platforms.
Real-Time Dashboard
Monitor attribution recovery rates and conversion data in real-time.
Pricing
Measurekit offers pricing based on tracked events, with plans designed for different app sizes.
Up to 100,000 events/month with core iOS attribution recovery.
Higher event volumes with advanced attribution modelling and multi-channel support.
Unlimited events with dedicated support and custom integrations.
Pricing is oriented toward mobile app businesses. The ROI depends heavily on iOS traffic volume and ad spend.
Pros & Cons
Pros
- Solves a specific, high-impact problem (iOS attribution loss)
- Recovers significant conversion data for iOS campaigns
- Works with major ad platforms
- Relatively simple integration process
- Real-time attribution visibility
Cons
- Very niche — only valuable if iOS attribution is a major problem
- Probabilistic matching is inherently less accurate than deterministic
- Relatively new platform with a smaller track record
- Limited value for businesses without significant iOS app traffic
- Pricing is not cheap for the narrow use case
Best For
Mobile app businesses and companies with significant iOS traffic that are losing attribution data due to ATT. Most valuable for apps with substantial ad spend on Meta, Google, and TikTok.
What Others Are Saying
"Measurekit recovered about 35% of our lost iOS attributions. That data directly improved our Meta campaign performance."
— App Marketing Community — Growth Lead at a Gaming App
"Niche tool but solves a real problem. If iOS is a big part of your traffic, it's worth testing."
— Mobile Dev Memo Newsletter
"The probabilistic matching isn't perfect, but it's better than the black box Apple gives you. Useful for directional insights."
— Twitter/X — Mobile Attribution Specialist
Our Verdict
Measurekit is a specialised tool that solves a specific problem well: recovering iOS attribution data lost to ATT. If you're a mobile app business losing significant attribution signals from iOS users, it's worth evaluating. However, its narrow focus means it's not a general-purpose server-side tracking tool — it's a complementary addition to your existing stack, not a replacement for foundational tools like sGTM or Stape.